Good Marketing is all about creating a customer experience that’s relevant to a person’s intent. It’s the reason you turn to Amazon for one product, but end up buying 3. It’s why you love browsing your Netflix, and turn to Spotify to discover new tunes.
But you’re probably not working for Netflix, and don’t have a team of data scientists and programmers developing a recommendation engine. So where do you start creating an experience that’s relevant to your visitor’s intent? **Update May ’18 to include my slides about this topic**
3 Biggest Mobile Ad Tracking Pitfalls Explained & How to Avoid them
Mobile advertising has a big problem which hardly anyone talks about: tracking is a nightmare. Wondered why it’s been so hard to show a healthy ROI for your mobile investment? By the end of this article, you will realise that you’re probably losing 30% of your tracked revenue due to leaky tracking.