Good Marketing is all about creating a customer experience that’s relevant to a person’s intent. It’s the reason you turn to Amazon for one product, but end up buying 3. It’s why you love browsing your Netflix, and turn to Spotify to discover new tunes.
But you’re probably not working for Netflix, and don’t have a team of data scientists and programmers developing a recommendation engine. So where do you start creating an experience that’s relevant to your visitor’s intent? **Update May ’18 to include my slides about this topic**
3 Biggest Mobile Ad Tracking Pitfalls Explained & How to Avoid them
Updated June ’19 – Thanks to Chris Shuptrine from Adzerk for helping me update this article!
At its start, mobile advertising suffered from a major flaw: tracking performance was a nightmare. And how has that changed in the 10+ years we’ve had smartphones?
Well, not that much.
In fact, due to privacy regulations and moves by Apple and Google to limit cookie tracking, it’s arguably gotten more difficult.
In this post I’m going to outline the major handicaps you should watch out for when doing mobile ad attribution – and how to address them. This insight is based on my time as PayPal EMEA’s Display & Mobile Advertising Manager, where, as you can expect, we spent a lot on mobile ads.
Don’t hesitate to add comments or questions… I am certainly not covering every aspect here and tried to keep things simple. A ‘thank you’ goes to the team at Conversant UK, who have been instrumental in getting these insights